WASHINGTON 鈥� It evidently seemed like a good idea at the time, although even that is hard to believe.
The phrase 鈥淏and of Ballers鈥� isn鈥檛 new. The fact that it plays off the 鈥淏and of Brothers鈥� title Stephen Ambrose鈥檚 book and subsequent HBO miniseries about the heroic 101st聽Airborne hasn鈥檛 ruffled feathers before.
But Under Armour took a little farther by not only using the term, but incorporating the iconic image of the flag-raising on Iwo Jima.
It didn鈥檛 go well.
. has apologized after fallout from this “Band of Ballers” shirt
鈥� UPI.com (@UPI)
The fact that the Band of Brothers name and the Iwo Jima image come from different theaters of World War II probably didn鈥檛 help.
Other than that, though, it was a genius move.
