Buying cars should be an experience, right? One that makes you smile though, not seethe or question your life choices. The team at the brand new Jaguar Land Rover Alexandria thinks so too.
鈥淲e鈥檙e trying to create an experience at this facility, more than anybody else has ever done in this area 鈥� a better luxury experience for our customers,鈥� General Manager Roger Wildermuth said.
After 25 years as a fixture in Old Town Alexandria, the dealership 鈥� part of the Beyer Auto Group 鈥� this month opened its new location, just a block off the Beltway at 5636 S. Van Dorn St.
Obviously, if you鈥檙e in the market for a new or pre-owned Jaguar or Land Rover, you鈥檒l want to visit, but Wildermuth welcomes everyone in and around the region to stop by and check out the shiny new dealership too. Here are six reasons why:
No. 1: Enjoy yourself
Yes, you might be in the market for a car, but Jaguar Land Rover Alexandria wants it to be fun. It鈥檚 one of the reasons, the dealership added lots of 鈥済oodies鈥� to its new location, Wildermuth said.
Think a barista serving expresso, all day, every day. Plus, there are fresh pastries and sandwiches to nosh on while checking out the newest Jaguars and Land Rovers in a showroom that鈥檚 double the size of the Old Town location.
And right in the center, there鈥檚 a configuration lounge where you can get a close-up look at more than three dozen actual paint samples on handheld car exterior blocks, not just flip through a book or peer at a salesperson鈥檚 monitor. Plus, you can sit and configure and reconfigure combinations of models, exterior and interior colors, options and special packages on tablets, and then view the vehicles on large-screen displays in the lounge.
And, of course, take one (or two or three) of the dealership鈥檚 vehicles out for spin.
No. 2: Find the most Jaguars and Land Rovers in the DMV
鈥淛aguar Land Rover Alexandria is a 52,000-square-foot facility. It鈥檚 the largest Jaguar Land Rover dealership in the mid-Atlantic,鈥� Wildermuth said, with more cars on display now both inside and out at a single location.
Now, the dealership offers Jaguars, not just Land Rovers, too. As a new dealership, he said, it has access to the all of the latest models of both from their manufacturers, even in a time of tight supply chains for new vehicles nationwide.
鈥淛aguar is going to all-electric in 2025, and we have the first of these new models on the floor now, which is super exciting,鈥� Wildermuth said.
No. 3: It鈥檚 easy to get to (and to park)
鈥淚t鈥檚 much easier to get here. We鈥檙e less than a block off the Beltway, and the traffic is not as congested as it was when we were on Duke Street,鈥� Wildermuth said. 鈥淲e have great parking for our customers, not just six or seven spots like we did at our original location.鈥�
No. 4: Experience great customer service
Service from an experienced team matters, whether buying or leasing, or bringing a vehicle in for service, Wildermuth said. That starts when people walk in the door, where they will find six advisers ready to help.
鈥淲e don鈥檛 want anyone waiting. And we make it possible for customers to pretty much do everything from their phones, from making that initial contact for an appointment to paying a bill,鈥� he said.
No. 5: Rely on a highly skilled service provider (right away)
The dealership also doesn鈥檛 want people waiting days to get service, Wildermuth said. With 28 service bays and a team of technicians with more than 200 years combined experience caring for Jaguars and Land Rovers, it鈥檚 typical to get same-day service, he said.
The high-end tech experience starts with digitally checking a vehicle鈥檚 tire tread depth as it rolls across special pads in the drop-off bay area. Advisers check customers in using tablets, which are integrated on a service network that tracks every vehicle from that initial check-in through service and return to the customer.
鈥淲e can actually take care of our customers faster, quicker and more efficiently,鈥� Wildermuth said.
No. 6: Learn about the dealership鈥檚 commitment to the community
The Beyer Auto Group is about to celebrate its golden anniversary, 50 years selling and servicing automobiles across the metropolitan-DC area. Each dealership works hard to be a part of the community, more than just another local business, Wildermuth said. For Jaguar Land Rover Alexandria, that includes supporting nearby homeless shelters through volunteering and providing clothing. The dealership also is an avid supporter of the National Zoo.
is open seven days a week and offers service Monday through Saturday. The phone number is 703-370-6565.
