Eric 鈥淏ean鈥� McKay, a 15-year-old Woodbridge, Virginia, boy who won a lifetime supply of peanut butter from Lidl grocery store, will get his picture on the label of Lidl-branded peanut butter, with some of the sales going to a nonprofit autism advocacy group.
Bean, who has autism, eats peanut butter on toasted English muffins three times a day. When Lidl had a sale on its peanut butter last year, McKay鈥檚 mom Tracy stocked up on 72 jars of it.
Bean, who ate it all, tweeted a picture of the empty jars to Lidl, which gave him another 72 jars and then promised a lifetime supply if he could get 72,000 retweets.
Which he did, and then some.
Bean then to workers affected by the federal government shutdown this year. His father was a furloughed federal worker.聽
Now Lidl is launching a campaign this month to raise awareness of people on the autism spectrum. April is National Autism Awareness month.
The limited-edition peanut butter jars with Bean鈥檚 picture and a tie-dyed motif (Bean鈥檚 preferred clothing style) will be sold at all of Lidl鈥檚 U.S. stores starting April 11.
Not only is working with to benefit with but Thursday nights from 6-10 stores will reduce ambient noise, no music, lower lights & additional staff to minimize lines to make shopping more comfortable for sensory folks.
鈥� Tracy M (@dandelionmama)
Lidl is also pledging 10 cents of the proceeds from each jar to the
And for one night each week in April, Lidl will also make its stores sensory-friendly, by reducing ambient lighting and sounds that make shopping a challenge for sensory-sensitive people. Stores will eliminate in-store music and announcements and turn off the sound on checkout scanners.
Shoppers can also donate to
