NEW YORK (AP) 鈥 The is making life more difficult for small business owners across the country, who are grappling with shipping complications, higher costs and consumers tightening their grip on their wallets.
A shoe designer is struggling to import its shoes from Vietnam; a pistachio grower has millions of dollars worth of pistachio exports sitting in the water; a home landscaper in Kansas City is stockpiling fertilizer as prices skyrocket; and a Chicago electronics store owner is facing pain at the pump.
Small business owners say the during the pandemic were worse 鈥 but they fear that if the war , it might start to come close.
鈥淭he costs are rising, the routes are changing, and capacity is tightening. It鈥檚 all happening at the same time, and that鈥檚 a perfect storm for small businesses,” said Brandon Fried, executive director of the Airforwarders Association, a trade group for U.S companies that move cargo through the supply chain on all modes of transport.
Stranded pistachios
The U.S. is the largest exporter of pistachios, followed by Iran, according to the U.S. Department of Agriculture.
At Nichols Farms, in Hanford, California, a fourth-generation owned pistachio grower and processor, chief operating officer Jared Lorraine said exports make up about 50% of business. They ship to Europe, China and increasingly, the Middle East.
The effective closure of the Strait of Hormuz has made it impossible to deliver pistachios to several clients. When the war started, he estimates about $5 million worth of pistachios left stranded in the water, unable to be delivered to customers in Saudi Arabia, Iran and the United Arab Emirates.
鈥淲hile much of the public attention has been focused on oil, which is significant, really, the destruction of the food system is I think equally as serious,鈥 he said, adding 70% to 80% of food in the Middle East is imported.
When the , Nichols Farms had about $5 million pistachios on ships that got stranded, Lorraine said. They managed to reroute some of the pistachios: one batch was offloaded in Jeddah, in Saudi Arabia, to be trucked to the UAE. Another two loads were able to make it into a port in Oman after being reloaded into a smaller container in India that could make it into that port. But $3.5 million still sits on the water.
“A lot of it has just been in limbo,” Lorraine said. “It鈥檚 literally been sitting idle for the last three weeks and we鈥檙e just saying, OK, what do we do?鈥
A more expensive route for barefoot shoes
Matthew Tran is the founder of Birchbury, a footwear brand based in Los Angeles that makes minimalist 鈥 also known as 鈥渂arefoot鈥 — shoes. The company makes the shoes in Vietnam and ships to customers across the U.S., U.K., Australia and Canada.
Typically, Tran pays about $3,500 per container shipped out of Vietnam. But that’s doubled since the war started to about $7,000 as shippers deal with rerouting and higher insurance costs. The lead time for shipping has increased by three to four weeks, too.
鈥淚t鈥檚 kind of like a traffic jam,鈥 he said about the shipping time. 鈥淪o even though it doesn鈥檛 seem like it would directly affect me because I鈥檓 going from Vietnam to America, it does affect me when there鈥檚 more congestion.鈥
He said supply chain disruption was worse during COVID, when everything came to a standstill. But he’s worried about how long the war will last.
“They always say the wars are going to be short, but they鈥檙e never short,” he said. He worries about customers having less money for discretionary spending since gas prices have surged.
鈥淐ustomers don鈥檛 understand, but also their gas prices just went up, too, right?,鈥 he said. 鈥淧eople just don鈥檛 want to spend money at the end of the day because they鈥檙e like, 鈥極h man, gas is up a lot.鈥 Buying another new pair of shoes is secondary to being able to go places with your car.鈥
Landscaper stockpiling fertilizer
Across the country, Jake Wilson owns Top Class Lawn Care in Kansas City, Missouri, taking care of nearly 400 lawns across the city. The closure of the Strait of Hormuz has upended the fertilizer business, since the Middle East supplies close to 30% of global exports of major fertilizers, according to the International Fertilizer Association.
Wilson started his business in 2011 and he’s built strong relationships with his suppliers. A day or two after the Iran war started, two suppliers emailed him and told him to expect a spike in prices soon and suggested he make orders ahead of price increases.
Rising prices are a concern since about 70% of his customers lock in a price for a year of lawn care and prepay at the beginning of the year.
The last thing he wants to do, he said, is go back to customers in the middle of the year and say the price of fertilizer increased so he has to ask for more money.
鈥淚t鈥檚 kind of on me to try to get out ahead of it, the best I can, so I could still try to be profitable while keeping prices where I quoted at the beginning of the year,鈥 he said.
He usually buys fertilizer four times a year, two or three months ahead of the time when he plans to use it, but he’s currently trying to secure fertilizer all the way through the fall season and into the end of the year, effectively doubling his normal order.
鈥淚 don鈥檛 want to wait till summer and go to my supplier and they either say, well, we don鈥檛 have any product available or what we do have is now 60%, 70% more expensive than what it was quoted in early spring, or first of the year,鈥 he said.
End of free shipping?
have an electronics store executive considering ending free shipping.
Abt Electronics in Chicago uses on average 25,000 gallons of diesel fuel and 30,000 gallons of gas fuel each month to run more than 650 delivery vans and trucks, according to Jon Abt, co-president of the retailer.
So with gas prices surging, Abt said he鈥檚 concerned. Free shipping and free delivery with a minimum order of $35 is a perk that he wants to keep.
鈥淚t鈥檚 an eye-opening expense, 鈥 Abt said. 鈥淚t will affect the cost of making deliveries. This will also hit the shipping companies we use for out-of-state deliveries,鈥
Abt said he hasn鈥檛 received the fuel bill for March yet, but for now, he will absorb the cost and see how the market plays out and what competitors do.
He added, 鈥淲e like delivering things for free, and I think customers expect it.”
___
AP Business Writer Anne D’Innocenzio in New York contributed to this report
Copyright © 2026 The Associated Press. All rights reserved. This material may not be published, broadcast, written or redistributed.