WASHINGTON – The stereotypical beer advertisement used to follow a standard recipe involving less-than-intelligent bros and well-endowed babes.
A powerful new ad from Guinness certainly has the bros — a group of them playing basketball in wheelchairs. But their bond appears to go deeper than the typical drunken weekend pursuit.
We won’t spoil the twist for you, but watch through the pickup game clips to the end. You won’t be disappointed.
A note: there are some similarities between the Guinness ad and this one below for a milk products company. You be the judge.
Follow on Twitter.
