海角社区app

Nike’s viral ‘You Can’t Stop Us’ ad is winning big on social media

CNN

July 31, 2020, 3:10 PM

Nike’s is garnering praise online for its message of inclusiveness and perseverance at a time when organized sports have been upended the coronavirus pandemic.

The video, called “,” features a split screen stitching together footage of Black, White, Asian and Muslim athletes. Since it launched on Thursday, it has been viewed 20 million times on Twitter alone.

It had been viewed more than 11 million times on YouTube as of Friday afternoon and many commenters applauded its themes of diversity, social justice and collectivism

“We’re never alone, and that is our strength,” says the ad’s narrator, women’s soccer star and equal-pay activist Meghan Rapinoe. “Because when we’re doubted, we’ll play as one. When we’re held back, we’ll go farther, and harder. If we’re not taken seriously, we’ll prove that wrong. And if we don’t fit the sport, we’ll change the sport.”

The commercial juxtaposes disabled and able-bodied athletes as well as male and female competitors in different sports. Throughout the 90-second spot, an athlete on one half of the screen mirrors another on the opposite side move-for-move, as if they are a single person.

The ad also addresses the Covid-19 crisis, showing split-screen images of workers in hazmat suits spraying down stadium seats.

That footage is followed by shots of athletes in different sports during the National Anthem in protest of police brutality and racial injustice.

“We know things won’t always go our way,” Rapinoe continues. “But whatever it is, we’ll find a way. And when things aren’t fair, we’ll come together for change.”

Many social media users praised the ad.

“Exceptional,” director Ava DuVernay. “Awesome ad,” wrote Twitter user .

But some characterized it as hypocritical, citing past critiques of Nike as a and the company’s current , where some of its haven’t said much on the country’s .

“Nike really cares about people. Except for the people manufacturing their products,” YouTube user JPeppa wrote in the comments.

Two years ago, Nike had another viral hit with its “” campaign starring sidelined NFL quarterback-turned activist , who is also featured in the “You Can’t Stop Us” commercial.

“No matter how bad it gets, we will always come back stronger,” the latest Nike ad says in closing. “Because nothing can stop what we can do together.”

The-CNN-Wire
鈩� & 漏 2020 Cable 海角社区app Network, Inc., a WarnerMedia Company. All rights reserved.

More Videos

Related 海角社区app

Recommended

Tags:

nike
Federal 海角社区app Network Logo
Log in to your 海角社区app account for notifications and alerts customized for you.